“They Can – What about You?”: How Converts’ Enhanced Attainability Drives Behavioral Change

Poster Session I

Keyword: Decision Making

Abstract: Results of three studies show that messages promoting healthy lifestyles featuring a convert — an individual who has changed from one lifestyle to an opposite one (vs. non-convert) — leads to higher perceived attainability of a healthy lifestyle, which in turn translates into higher intentions to engage in lifestyle changes.

• Elze Uzdavinyte (Author)
• Justina Barsyte (Author)
• Bob Fennis (Author)
• Michalis Kokoris (Presenting Author)
• Ruta Rudzeviciute (Author)