Challenging Barriers for Diverse Clinical Participants with Traditional Vs. Online Recruitment Strategies

Poster Session VI

Keyword: Cultural Diversity

Abstract: This study assessed the impact of multi-sided marketplaces (MSPs) on diverse recruitment in clinical trials. Targeting strategies, including zipcode-specific advertising and racially diverse principal investigator names yielded significantly greater representation of non-white participants, surpassing national averages. Results suggest use of online MSPs can support greater clinical diversity, enhancing scientific discovery.

• Katherine Mazaroski (Presenting Author)
• Stephen Sullivan (Author)