Recognizing Kindness: Both Character- and Action-Based Gratitude Expressions Promote Recipients’ Willingness to Engage in Subsequent Prosocial Behavior

Poster Session V

Friday May 23, 2025 (19:30 - 20:30 ET)
Keyword: Giving

Abstract: When expressing gratitude, is it better to mention the helper’s kind actions, kind character, or neither? In one large, pre-registered experiment, action-focused and character-focused gratitude expressions significantly increased future prosocial behavior (vs. control). In another survey, participants stated that they appreciate receiving a character- and action-focused expressions of gratitude equally.