Behavioral Economics

Emerging Discipline Looks at the Neurobiology of Economic Decision Making Having given themselves over to the messy emotional forces and stubborn cognitive tricks that complicate our efforts to be rational, many decision scientists are now surveying a new frontier: the biology that underlies economic behavior. In the past several years More

The science of economic choice seems to be at a critical juncture. It has long since shrugged off the confines of behaviorism, in favor of psychological realism. Now, studies are showing that, for better or worse, our feelings, motivations, social expectations, and loyalties also play a profound role in shaping More