Perspectives on Psychological Science

The Seductive Allure of “Seductive Allure”

Martha J. Farah, Cayce J. Hook

Volume 8, Issue 1 | January 2013

https://doi.org/10.1177/1745691612469035

Abstract

The idea of fMRI’s “seductive allure” is supported by two widely cited studies. Upon closer analysis of these studies, and in light of more recent research, we find little empirical support for the claim that brain images are inordinately influential.

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