Going 'Green'

Illustration showing icons related to nature and environment

Motivating Eco-Friendly Behaviors Depends on Cultural Values

The specific cultural values of a country may determine whether concern about environmental issues actually leads individuals to engage in environmentally friendly behaviors… More

  • A study of mothers and their children shows that children carry the influence of their mothers' environmental behaviors into early adulthood... More

    Mothers Plant the Seeds for Children’s Future Eco-Friendliness

    A study of mothers and their children shows that children carry the influence of their mothers' environmental behaviors into early adulthood... More

  • A promising new study shows that a simple behavioral intervention for bus drivers may go a long way towards reducing greenhouse gas emissions... More

    Yellow car driving on a road through a forest

    Why Driving Lessons Should Go Green

    A promising new study shows that a simple behavioral intervention for bus drivers may go a long way towards reducing greenhouse gas emissions... More

  • A team of scientists highlight evidence-based “best practice” insights that stand to improve public policy and decision making on climate change... More

    Alteration of natural environment and global warming

    Changing the Climate on Climate Change

    A team of scientists highlight evidence-based “best practice” insights that stand to improve public policy and decision making on climate change... More

  • A study demonstrates that the way we’re paid—not just how much—can exert a disturbing influence on our willingness to recycle... More

    A person holding a clock on top of a pile of paper money

    Thinking of Time as Money Stifles ‘Green’ Behaviors

    A study demonstrates that the way we’re paid—not just how much—can exert a disturbing influence on our willingness to recycle... More

  • Prompting people to think about the legacy they want to leave for future generations can boost their desire and intention to take action on climate change... More

    Happy girl spinning around her parent in a field.

    Focusing on Lasting Legacy Prompts Environmental Action

    Prompting people to think about the legacy they want to leave for future generations can boost their desire and intention to take action on climate change... More

  • Companies often put a personal face on products to connect with consumers. The same idea may also work for social causes, like recycling and energy conservation, according to a series of studies... More

    “Please Feed Me”: The Power of Putting a Human Face on Social Causes

    Companies often put a personal face on products to connect with consumers. The same idea may also work for social causes, like recycling and energy conservation, according to a series of studies... More

  • Hurricanes and other traumatic weather events may have the power to shift people’s instincts about the need for policies that address the threats of climate change, a study indicates... More

    After the Storms, A Different Opinion on Climate Change

    Hurricanes and other traumatic weather events may have the power to shift people’s instincts about the need for policies that address the threats of climate change, a study indicates... More

  • Researchers find that one strong way to encourage environmentally-friendly behavior is to emphasize the long life expectancy of a nation, and not necessarily its imminent downfall... More

    Driving on a long road towards the setting sun

    To Boost Concern for the Environment, Emphasize a Long Future, Not Impending Doom

    Researchers find that one strong way to encourage environmentally-friendly behavior is to emphasize the long life expectancy of a nation, and not necessarily its imminent downfall... More

  • Results from three studies show that people who thought the current day was warmer than usual were more likely to believe in and feel concern about global warming than those who thought the day was unusually cold. ... More

    City background in bright morning sun

    Some People’s Climate Beliefs Shift With Weather

    Results from three studies show that people who thought the current day was warmer than usual were more likely to believe in and feel concern about global warming than those who thought the day was unusually cold. ... More

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