-
The Apple of the Mind’s Eye
With its simple design, the Apple Inc. logo is one of the most recognizable emblems in the world. But how well do people remember details of the icon? Which way does the leaf point? Is
-
New Research From Psychological Science
Read about the latest research published in Psychological Science: The Evaluative Advantage of Novel Alternatives: An Information-Sampling Account Gaël Le Mens, Yaakov Kareev, and Judith Avrahami People often rate new items more favorably than old items.
-
The Shape of a Logo Has a Powerful Impact on Consumers
Companies have been known to spend millions of dollars designing their corporate logos – for good reason. A bad logo design can doom a brand. When the clothing retailer the Gap attempted to refresh its logo
-
Self-Control Competes with Memory
Research findings suggest that memory encoding and self-control share and vie for common cognitive resources: inhibiting our response to a stimulus temporarily tips resources away from encoding new memories.
-
New Research From Psychological Science
Read about the latest research published in Psychological Science: Mother-Infant Contingent Vocalizations in 11 Countries Marc H. Bornstein, Diane L. Putnick, Linda R. Cote, O. Maurice Haynes, and Joan T. D. Suwalsky Mother-infant interactions play an
-
New Research From Psychological Science
Read about the latest research published in Psychological Science: Capacity for Visual Features in Mental Rotation Yangqing Xu and Steven L. Franconeri Despite researchers’ interest in mental rotation — the ability of people to rotate the
