Social Behavior

New Research From Psychological Science

Read about the latest research published in Psychological Science: Serotonin and Social Norms: Tryptophan Depletion Impairs Social Comparison and Leads to Resource Depletion in a Multiplayer Harvesting Game Amy C. Bilderbeck, Gordon D. A. Brown, Judi Read, Mark Woolrich, Phillip J. Cowen, Tim E. J. Behrens, and Robert D. Rogers      More

Peer Pressure Might Have an Expiration Date

New York Magazine: Anyone who keeps an eye on psychological research will quickly internalize a key point: Group influence matters. In many cases, what our peers are doing and saying can actually override our own opinions and better judgement. A new study published in Psychological Science provides a pretty cool example, and suggests — at More

Why That Video Went Viral

The New York Times: There it was, virtual gold: a video of a firefighter resuscitating a kitten trapped in a smoky home. Neetzan Zimmerman, then an editor at Gawker, a news and gossip site, knew it was destined for viral magic. But before he could publish a post about it, his editor made More