Color Perception

On the Newsstand

Why Do Some People Ignore Evacuation Orders? Los Angeles Times, September 5, 2009 The recent wildfires and ensuing evacuation orders raise the touchy question of why some people refuse to leave their homes and risk their lives. Do they have a death wish? Long for a little excitement? Were they More

The More Common the Digit, the More Luminous the Color in Grapheme Color Synaesthesia

A psychological phenomenon known as “grapheme-color synaesthesia” describes individuals who experience vivid colors whenever they see, hear, or think of ordinary letters and digits. A hallmark of synaesthesia is that individuals tend to be idiosyncratic in their experiences, though these experiences are consistent for synaesthetes throughout their lifetime. But new More