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The Power of Red
Allure Magazine: Red is not a color you wear when you’re feeling shy. You swipe on red lipstick or put on a red dress when you want to be noticed. It’s sexy but assertive, not
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Stop On Red! The Effects of Color May Lie Deep in Evolution…
Almost universally, red means stop. Red means danger. Red means hot. And analyzing the results in the 2004 Olympics, researchers have found that red also means dominance. Athletes wearing red prevailed more often than those
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Attention and Awareness Aren’t The Same
Paying attention to something and being aware of it seem like the same thing -they both involve somehow knowing the thing is there. However, a new study, which will be published in an upcoming issue
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On the Newsstand
Why Do Some People Ignore Evacuation Orders? Los Angeles Times, September 5, 2009 The recent wildfires and ensuing evacuation orders raise the touchy question of why some people refuse to leave their homes and risk
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The More Common the Digit, the More Luminous the Color in Grapheme Color Synaesthesia
A psychological phenomenon known as “grapheme-color synaesthesia” describes individuals who experience vivid colors whenever they see, hear, or think of ordinary letters and digits. A hallmark of synaesthesia is that individuals tend to be idiosyncratic
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Seeing Colors: New Study Sheds Light on Sensory System Quirk
In the psychological phenomenon known as “synesthesia,” individuals’ sensory systems are a bit more intertwined than usual. Some musicians, for example, report seeing colors when musical notes are played. One of the most common forms
