Color Perception

High-Testosterone Competitors More Likely to Choose Red

Why do so many sports players and athletes choose to wear the color red when they compete? A new study to be published in Psychological Science, a journal of the Association for Psychological Science, suggests that it may have to do with their testosterone levels. The new study, conducted by More

‘B’ is for orange: Synesthesia linked to alphabet magnets in small study

NBC: While Nathan Witthoft was earning his PhD at Massachusetts Institute of Technology, he met a woman with color-grapheme synesthesia, a neurological condition where people see letters and numbers in color. Most color-grapheme synesthetes perceive the alphabet in their own color scheme, with each letter possessing a different hue. When More