Choice

The Wall Street Journal: An influential theory of self-control holds that willpower is like a muscle — it is depleted through exertion, and it can be replenished by ingesting simple carbohydrates. There’s a book out now that explains this so-called “energy model” of willpower, at length — co-written by Roy More

CBC News: A flurry of new consumer studies shed light on the buying choices people make, explaining, for example, why we choose romantic movies over other genres when we feel cold, how our definition of happiness influences what we spend our money on and what affects brand loyalty. All five More

No matter if options in question stand as amazingly trivial or earth-shatteringly major, the human brain reacts to choice with an incredibly complicated, interesting series of mental processes. Nurture and other cultural factors, of course, do play a significant role in shaping how individuals condition themselves to make choices, as More