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Cambridge Analytica Scandal Casts Spotlight on Psychographics
A political data firm’s use of Facebook data for targeted messaging reveals the exploitation of psychometric data that some psychological scientists have warned about.
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Duckworth, Feldman Barrett Among Speakers in Webinar Series
APS Fellow Angela Duckworth will present “Grit: The Power of Persuasion and Perseverance” in a March 27 “Grand Rounds” webinar hosted by the Science of Behavior Change (SOBC), a program at the National Institutes of
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Conservatives’ Love of Nostalgia Can Be Used to Promote Liberal Values
In these polarized times, liberals and conservatives tend to talk past each other. Leftists tend to envision a brighter future, while right-wingers lovingly look to a more-perfect past. “Forward,” urged Barack Obama. “Make America Great
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Is There an Ideal Number of Health Messages to Prompt New Habits?
Intending to follow through with health recommendations may depend on how many suggestions your doctor gives.
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Back Page: A Conversation with Ralph Hertwig
APS Fellow Ralph Hertwig explains the “boost” concept as a behavior-change model — and how he uses it to help him control his chocolate consumption.
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Focusing on Changing Norms Can Spur Eco-Friendly Behavior
The best way to encourage environmentally-friendly behavior may be to focus on the changes that are already happening.