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Renewing the New Normal
APS Fellow Betsy Levy Paluck demonstrates how the influential power of social norms can be channeled toward the greater good.
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Linda B. Smith, Robert Cialdini, and Gordon Logan Elected to National Academy of Sciences
The APS Fellows are among 125 newly elected members and foreign associates from across scientific disciplines.
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The Science of Behavior Change
Researchers share valuable insights into what works when it comes to promoting health-related behaviors at the APS Annual Convention in Washington, DC.
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A Prescription for Change
New insights from learning and motivation science are challenging conventional views of addiction as a brain disease.
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Effective Self-Control Strategies Involve Much More Than Willpower, Research Shows
Leading behavioral scientists propose a new framework that outlines four types of self-control strategies.
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Myth: We Only Use 10% of Our Brains
This will prepare students to understand how all parts of the brain contribute to behavior.