Currently browsing "persuasion"

Oh, the humanity. Putting faces on social causes.

Back in the 1940s, the U.S. Forest Service began a public service campaign aimed at preventing forest fires. It featured Smokey Bear, a humanized caricature of a bear wearing blue […]... More>


“Consult your physician immediately if . . .”

It’s difficult to turn on the TV today without seeing an advertisement for one drug or another. That’s not surprising, since drug makers spend billions of dollars each year to […]... More>


The Gregarious Salesman: Death of a Stereotype?

I had to buy a car recently, my first in many years, and I confess I couldn’t stop thinking about Jerry Lundegaard. Jerry Lundegaard is a Minneapolis car salesman, and […]... More>