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Background Music Influences Buying Behavior

The style of music playing the background can nudge consumers towards choosing pricier products. ... More>

What Would You Pay for This Meal?

The Seduction of a Sunny Day: How Weather Biases Car Buying Behavior

An analysis of 40 million car sales reveals the weather on the day of purchase can bias buyers towards choosing a car they may later regret. ... More>

Can Your Relationship Handle a Trip to IKEA?

Lilly Pulitzer for Target: They Came, They Waited, They Went Home Mad