What’s in a Label?

NPR Science Friday:

On this week’s show we’re talking with Adam Alter, assistant professor of marketing and psychology at NYU’s Stern School of Business and author of the new book Drunk Tank Pink: And Other Unexpected Forces That Shape How We Think, Feel, and Behave.

In his book, Alter presents a wide breadth of research showing how forces we aren’t aware of can shape our thoughts and behaviors. In the chapter called “Labels,” Alter describes a set of experiments done by researchers at Stanford University who were trying to determine whether labeling someone as “black” or “white” affected perception of the person.

Read the whole story: NPR Science Friday

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