The New York Times:
Virtually everyone experiences them, and rarely are they thought of fondly. They are earworms, the tunes that burrow into our consciousness and play on repeat.
In a recent study involving hundreds of people, Ira Hyman Jr. of Western Washington University and colleagues looked at what made songs most likely to stick, exposing unsuspecting subjects to popular songs and then asking them to complete various tasks.
Read the whole story: The New York Times
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