ICPS
2023 International Convention of Psychological Science · 2023
Age Differences in the Effect of Gain-Loss Framing on Purchasing Intention across Different Product Domains: An Eye-Tracking Study
- Helene Fung
Department of Psychology, The Chinese University of Hong Kong - Nicole Long Ki Fung
Department of Psychology, The Chinese University of Hong Kong - Li Chu
Department of Psychology, The Chinese University of Hong Kong - Li Chu
Department of Psychology, Stanford University - Xianmin Gong
Department of Psychology, The Chinese University of Hong Kong - Xianmin Gong
Stanley Ho Big Data Decision Analytics Research Centre, The Chinese University of Hong Kong
Abstract
This eye-tracking study investigated the effect of product framing on younger and older adults’ purchasing decision. We found significant attention on framed message x framing (gain vs. loss) x age group interactions, and these interaction effects differ across domains of products (e.g. health-, charity-related product).
Aging
