How People Respond to Descriptive Vs. Prescriptive Racial Colorblindness

Racial colorblindness should be conceptualized as descriptive (e.g., race does not matter) and prescriptive colorblindness (e.g, race should not matter). This study finds that US residents were more likely to endorse prescriptive colorblind messages (vs. descriptive colorblind messages), both types are associated with participants’ perception of racism.