ICPS
2023 International Convention of Psychological Science · 2023
How Can You Sell a Mecredes-Benz in the Metaverse?
- Francisco Rocabado
Universidad Nebrija - Manuel Perea
Universitat de València - Manuel Perea
Universidad Nebrija - Jon Duñabeitia
The Arctic University of Norway - Jon Duñabeitia
Universidad Nebrija
Abstract
Logotypes represent unique assets for a company. Transposed-letter confusability effect for misspelled brand names is a phenomenon that has received a great deal of attention. Study sought to investigate degree of this effect in a more naturalistic setting when very well-known objects are submitted to modifications within a VR setting.
Perception
