ICPS
2023 International Convention of Psychological Science · 2023
Age Differences in Evaluation and Memory of Clickbait Health Messages: The Role of Excited Affect
- Hanyu Zhang
Department of Psychology, The Chinese University of Hong Kong - Xin Zhang
School of Psychological and Cognitive Sciences, Peking University - Helene Fung
Department of Psychology, The Chinese University of Hong Kong
Abstract
This study indicates older (vs younger) adults perceived clickbait messages as more trustworthy and persuasive, were more likely to share, and forgot less information from clickbait messages after 30 days. The excited affect mediated the effect of message format (clickbait or not) on sharing intention, which was moderated by age.
Aging
