Spontaneous Verbal Descriptions of Vegans, Non-Vegan Vegetarians, and Omnivores Vary As a Function of How Much Perceivers’ Restrict Meat from Their Diets

Participants' spontaneous verbal description of vegans and non-vegan vegetarians (veg*ns), and omnivores were rated on ten dimensions. Negative perceptions of veg*ns were inversely related to participants’ meat restriction, whereas negative perceptions of omnivores were positively related to meat restriction. The reverse relationships were found for positive perceptions.