Attitude Measurement with Emoji, a Large Scale Study on French Youngsters

Brussels, Belgium · March 2023

poster · Personality/Emotion

Alexis Akinyemi
AD-HOC Lab
Noé Cazin
ID6
Clémence Brun
Université Grenoble Alpes
Laurene Houtin
Université Paris Nanterre

Abstract

Likert scale can be detrimental to ecological experiments, especially when conducted online and addressed to young people. The present study aimed to assess the validity of an emoji user-friendly Likert scale on a large sample. Results were encouraging regarding both consistency and added semantic value of emoji scales.

Emotion

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Attitude Measurement with Emoji, a Large Scale Study on French Youngsters

Abstract

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