Vocal Variation, Cognitive Processing and Appeal: Three Languages in a NYC Subway

Virtual · May 2021

Posters · Consumer Behavior

Nils Olsen
The George Washington University
Ines Blanchard
The George Washington University

Abstract

Participants were randomly assigned to a 45 second video of commuters lining up on a NYC subway platform – with either a female or male voice announcing (in English, French and Spanish) – all to observe the impact of gender on voice perceptions. Implications are discussed.

Communication

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Vocal Variation, Cognitive Processing and Appeal: Three Languages in a NYC Subway

Abstract

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