Performance of Older E-Commerce Consumers in the Multi-Attribute Choice Task Is Mediated By the Helplessness of Contracting an Infectious Disease and Numeracy Scales.

Virtual · May 2021

Posters · Cognitive Psychology

Grzegorz Sedek
SWPS University, ICACS
Adam Wierzbicki
Polish-Japanese Academy of Information Technology
Radoslaw Nielek
Polish-Japanese Academy of Information Technology
Justyna Pawlowska
Polish-Japanese Academy of Information Technology
Klara Rydzewska
SWPS University, ICACS

Abstract

We examined the impact of age-related cognitive limitations on older adults’ choices in multi-attribute choice task designed to mimic the process of products comparison and selection on e-commerce platforms. Adults from three age groups participated in an on-line experiment. Significant age-related limitations were found, especially in the older adults group.

Aging

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Performance of Older E-Commerce Consumers in the Multi-Attribute Choice Task Is Mediated By the Helplessness of Contracting an Infectious Disease and Numeracy Scales.

Abstract

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