Emphasizing the Positive: Gain-Framed Health Messages Preferred in the Face of COVID-19

Virtual · May 2021

Posters · Social Psychology

Karigan Capps
Kent State University
Jeremy Foust
Kent State University
Abigail O'Brien
Kent State University
John Updegraff
Kent State University
Jennifer Taber
Kent State University

Abstract

In an online experiment, college students randomly assigned to view a gain-framed health message promoting hand sanitizer use preferred it more than those assigned to view loss-framed, static norms, and dynamic norms messages. Future communications to college students regarding sanitizer use should consider framing information in terms of gains.

Communication

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Emphasizing the Positive: Gain-Framed Health Messages Preferred in the Face of COVID-19

Abstract

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