ICPS
2021 APS Virtual Convention · 2021
Young and Older Adults Prefer Emotional over Informational Voter-Mobilization Advertisements
- Katie Barlis
Davidson College - Sam Uwoghiren
Davidson College - Kristi Multhaup
Davidson College - Phia Salter
Davidson College - Nadia Brashier
Harvard University
Abstract
Young and older adults responded to voter-mobilization advertisements. When shown pairs of emotional and informational ads (S1, N=180), older adults more strongly preferred the emotional ads compared to young adults. When ads were shown one at a time (S2, N=181), both age groups rated emotional ads higher than informational ads.
Voting
