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APS Virtual Poster Showcase · 2020

Self-Identifying with Your Smartphone, Laptop, or Game Console Breeds in-Group Favoritism

Virtual · June 2020

Poster Sessions · Social

  • Daniel Stalder
    University of Wisconsin-Whitewater
  • Taylor Hammes
    University of Wisconsin-Whitewater
  • Christian Pecore
    University of Wisconsin-Whitewater
  • Josie Hammes
    University of Wisconsin-Whitewater

Abstract

We investigated in-group/out-group dynamics based on the brand of one’s smartphone, laptop, or game console. Users of iPhone and Android, Mac and PC, and Xbox and PlayStation all showed significant in-group favoritism. iPhone users scored significantly higher on entitativity and showed significantly stronger in-group favoritism than Android users.

Social Groups/Social Relationships