Endorsement of Gender Clichés That Exaggerate Gender Dissimilarities: Men Perceive Them As a Feminine Pseudoscience

By examining whether gender threat induces men to grant greater endorsement to clichés that exaggerate gender dissimilarities, this study revealed that men’s endorsements were moderated by the degree to which they stereotyped approval of clichés as feminine. Also, it was effective to make them believe that clichés are not pseudoscience.