The Impact of a Superfluous Apology and Gender on Perceptions of Likeability

We examined if superfluous apologies impact perceptions of likeability and trust. Participants were randomly assigned to one of four conditions in a 2 (apology: superfluous or none) x 2 (gender: male or female) between-subjects experiment. We found a significant interaction between gender and superfluous apology on perceptions of likeability.