APS
29th APS Annual Convention · 2017
Role of Observations in Idea Generation
- Noriko Shingaki
Seijo University - Akiko Orito
Oberlin University - Yukie Tsuzuki
Seijo University
Abstract
The purpose of this study was to investigate the role of actual “observation” in generating creative ideas. The result of this experiment implies that the act of observation is indeed effective in designing "feasible" products, but actually is not effective in designing "creative" products.
Performance