APS

29th APS Annual Convention · 2017

Role of Observations in Idea Generation

Boston, MA · May 2017

Poster Session · Cognitive

  • Noriko Shingaki
    Seijo University
  • Akiko Orito
    Oberlin University
  • Yukie Tsuzuki
    Seijo University

Abstract

The purpose of this study was to investigate the role of actual “observation” in generating creative ideas. The result of this experiment implies that the act of observation is indeed effective in designing "feasible" products, but actually is not effective in designing "creative" products.

Performance

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