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With Food, Similar Substitutes Are Less Satisfying

While people tend to prefer the food option that’s most similar to the item they can’t have, they’re likely to be more satisfied with the option that diverges a bit. ... More>

New Research From Psychological Science

A sample of new research exploring how opportunity costs influence preferences and the impact of context-based expectations on speech perception. ... More>

The Science of Why You Crave Comfort Food

The Psychological Case Against Tasty, Tasty Appetizers

Royal Baby Name ‘Charlotte’ Makes Top 10 List