Currently browsing "Choice"

Examining the Mechanics of Different Types of Choice

Observations about how people make seemingly random choices have helped Maya Bar-Hillel develop a living framework to classify simultaneous choices. ... More>

How to Be a Better Decision Maker

Background Music Influences Buying Behavior

The style of music playing the background can nudge consumers towards choosing pricier products. ... More>

Observer Article

Being Choosy About Choosing

Choices are expressions of personality and acts of individuation, but they also are acts of communication. In a talk sponsored by the Society for the Teaching of Psychology, Sheena Iyengar described a variety of studies demonstrating how our choices do not always reflect our stated preferences. ... More>