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Puppy vs. puppy: Tail of Super Bowl ads

Cover Story

Selling Sweet Nothings

With childhood obesity rates escalating, psychological scientists are using self-report measures, brain scans, and other methods to reveal how ads for unhealthy foods affect children’s minds — and their eating behaviors. ... More>

How Consumers’ Moods Drive Decisions

Many young people are not in a position to splurge

Adverts on the road could be a distraction for drivers