The unconscious processing abilities of the human brain are estimated at roughly 11 million pieces of information per second. Compare that to the estimate for conscious processing: about 40 pieces per second.*
Our conscious processing capacity isn’t insignificant, but clearly it’s just a retention pond compared to the ocean of the unconscious. And more and more research is uncovering abilities of the unconscious that defy reason. Two recently published studies on how the brain “sees” illustrate the point–the first one is cool, the second borders on incredible.
The first, published in the journal Psychological Science, wanted to find out if the brain can track visual targets even when the eyes are duped into believing the targets aren’t there. Researchers at the Brain and Mind Institute at the University of Western Ontario exposed participants to an optical trick known as the “connectedness illusion” that causes viewers to underestimate the number of circles (targets) on a screen.
Read the whole story: Forbes