US News & World Report:
Women are better at remembering faces than men, according to a new study, partly because they spend more time studying facial features without being aware of it.
Canadian researchers used eye-tracking technology to monitor where study participants looked — such as the eyes, nose or mouth — when they were shown a series of different faces on a computer screen. Each face was given a name that the researchers asked participants to remember.
“We discovered that women look more at new faces than men do, which allows them to create a richer and more superior memory,” study co-author Jennifer Heisz, an assistant professor in the kinesiology department at McMaster University in Hamilton, Ontario, said in a university news release.
Women’s heightened attention to facial features occurs on a subconscious level, according to the study, which was published May 21 in the journal Psychological Science.
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