Members in the Media
From: ESPN

The predictably irrational NBA lockout

ESPN:

Dan Ariely thinks Duke basketball fans are crazy. Or at least they act a little irrational sometimes. As a behavioral economics professor at the ACC school, he noticed something interesting — that fans who won Duke basketball tickets through a lottery tended to overvalue those tickets. In fact, those randomly selected students valued those tickets 10 times more than what other students did. Cameron Crazies, indeed.

Ariely interpreted this phenomenon as an example of the endowment effect, an imperfection of the human mind that causes people to believe the things they possess are worth more than they actually are. It is just one of the many human quirks that Ariely studied in his book “Predictably Irrational,” which is a captivating read for those curious about the oddities of human nature. (For example, you’ll learn why bringing a bottle of wine to a pal’s party is absolutely bonkers from a rational perspective.)

Read the whole story: ESPN

More of our Members in the Media >


APS regularly opens certain online articles for discussion on our website. Effective February 2021, you must be a logged-in APS member to post comments. By posting a comment, you agree to our Community Guidelines and the display of your profile information, including your name and affiliation. Any opinions, findings, conclusions, or recommendations present in article comments are those of the writers and do not necessarily reflect the views of APS or the article’s author. For more information, please see our Community Guidelines.

Please login with your APS account to comment.