The New York Times:
FOR those single women suffering angst over “Will he call or won’t he?” it seems counterintuitive to think that such uncertainty could possibly hold any appeal. And to think that not knowing actually makes women like men more: Are we really such masochists?
Pretty much, says a new study by Erin R. Whitchurch and Timothy D. Wilson of the University of Virginia and Daniel T. Gilbert of Harvard. According to their paper, published in Psychological Science and based on an experiment conducted with undergraduates, women find men who may like them more appealing than men who definitely do.
Read the whole story: The New York Times