Members in the Media
From: The Economist

Tall, dark and stable

The Economist:

CLEARLY, a person’s decisions are determined by circumstances. Just how closely they are determined, however, has only recently become apparent. Experiments conducted over the past few years have revealed that giving someone an icy drink at a party leads him to believe he is getting the cold shoulder from fellow guests, that handing over a warm drink gives people a sense of warmth from others, and—most astonishingly—that putting potential voters in chairs which lean slightly to the left causes them to become more agreeable towards policies associated with the left of the political spectrum.

The latest of these studies also looks at the effect of furniture. It suggests that something as trivial as the stability of chairs and tables has an effect on perceptions and desires.

Read the whole story: The Economist

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