Members in the Media
From: Courier Mail Australia

Share the love! Being aroused makes you more likely to send information to other people, study finds

Couriermail.com.au:

Dear reader, You’re an idiot.

And you smell bad.

And nobody likes you.

And, according to one professor, you’re more likely to share this story with your friends if you took those insults to heart.

A new study published in Psychological Science suggests that being aroused makes people more likely to share information with others.

“Being aroused”, in this context, just means any state of agitation, either positive or negative, such as being angry, anxious or amused — anything that gets your pulse up.

“If something makes you angry as opposed to sad, for example, you’re more likely to share it with your family and friends,” said Jonah Berger, a marketing professor at the University of Pennsylvania.

Read the whole story: Couriermail.com.au

More of our Members in the Media >


APS regularly opens certain online articles for discussion on our website. Effective February 2021, you must be a logged-in APS member to post comments. By posting a comment, you agree to our Community Guidelines and the display of your profile information, including your name and affiliation. Any opinions, findings, conclusions, or recommendations present in article comments are those of the writers and do not necessarily reflect the views of APS or the article’s author. For more information, please see our Community Guidelines.

Please login with your APS account to comment.