The New York Times:
In 2006, Garth Sundem and I confronted one of the great unsolved mysteries in social science: Exactly how soon will a given celebrity marriage blow up?
Drawing on Garth’s statistical expertise and my extensive survey of the literature in supermarket checkout lines, we published an equation in The New York Times predicting the probability that a celebrity marriage would endure. The equation’s variables included the relative fame of the husband and wife, their ages, the length of their courtship, their marital history, and the sex-symbol factor (determined by looking at the woman’s first five Google hits and counting how many show her in skimpy attire, or no attire).
Read the whole story: The New York Times