San Francisco Chronicle:
Allow me to quote from the first paragraph of an article on the site Science Daily:
“Stuck solving a problem? Seek the obscure, says Tony McCaffrey, a psychology PhD from the University of Massachusetts. ‘There’s a classic obstacle to innovation called “functional fixedness,” which is the tendency to fixate on the common use of an object or its parts. It hinders people from solving problems.’ McCaffrey has developed a systematic way of overcoming that obstacle: the ‘generic parts technique’ (GPT), which he describes in the latest issue of Psychological Science, a journal published by the Association for Psychological Science.”
Read the whole story: San Francisco Chronicle
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