From: Fast Company
One City’s Ambitious Plan To Ease Overcrowded Trains? Pay Riders
Fast Company:
BART, the regional transportation system in the San Francisco Bay Area, has a new strategy to help cope with commute-hour congestion that’s packing train platforms and cars to the gills: BART Perks, a rewards program that uses cold hard cash to make off-peak travel more enticing. BART’s leadership is betting that this unconventional short-term solution will be a big enough patch until longer term plans come to fruition.
As cities grapple with ways to better manage their transit systems, BART is using a psychology-fueled strategy to solve the age-old problem of getting people to work efficiently and on time. If the grand experiment proves successful, it sets a benchmark for other municipalities struggling to alleviate commute-hour congestion on trains. Will it work?
Read the whole story: Fast Company
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