Thinking of being generous encourages people to be more helpful – while contemplating gifts received makes us feel more dependent and enslaved.
Dr Adam Grant, of Pennsylvania University, and Jane Dutton, of Michigan university, studied two groups of fundraisers. Those who wrote about giving for just two or three days increased their hourly phone calls by more than 29 per cent in the following two weeks. Those who wrote about receiving had no change in calls.
Dr Grant, whose findings are in the journal Psychological Science, said: “Reflection about giving can be a powerful tool for motivating helping.”
A second experiment saw students put in different groups – where they had to list ways they gave help or received it.
Read the whole story: Express UK