How Cursors Betray Our Gut Feelings

The Atlantic:

Quick! Match the person with the noun:

Man                 Kitchen

Woman            Test Tube

Mother             Programming

Husband          Liberal Arts

That’s not a real psychology test, of course, but it’s a play on what’s called an “implicit association test,” a type of activity that psychologists ask study participants to perform in order to determine whether they might secretly harbor, in this case, sexist ideas.

Read the whole story: The Atlantic

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