The Vancouver Sun:
When it comes to sex, a new study finds that fortune favours the bold — and the clueless.
Reporting in the journal Psychological Science, researchers say men who falsely presume women’s sexual interest may actually fare best from an evolutionary perspective. Though there’s certainly a cost to getting it wrong — namely, embarrassment or a blow to the ego — the study suggests guys who take for granted that women want them will “score” more often, compared to men who are less presumptuous about mutual desire.
“Missing a mating opportunity can have enormous implications in terms of reproductive success, whereas a false alarm — thinking she’s interested when she’s not — has consequences that are really minimal from a reproductive standpoint,” says lead author Carin Perilloux, a psychologist at Williams College in Massachusetts.