The Wall Street Journal:
You have an important decision to make. You’ve done research, made a list of the pros and cons, asked friends and family for advice.
When should you just trust your gut?
John Bargh, a psychology professor at Yale and director of the ACME (Automaticity in Cognition, Motivation, and Evaluation) Laboratory, has a book coming out this month: “Before You Know It: The Unconscious Reasons We Do What We Do.” Dr. Bargh says that we tend to trust our gut reactions more than our rational ones because they happen so quickly we think they must be true. But there is a problem with this belief, he says: Our emotional states change what our gut tells us. “Say you are angry and tell someone off and think that is the truth,” Dr. Bargh says. “The next day you may be in a very different emotional state and the truth is different.”
Read the whole story: The Wall Street Journal