Does McDonald’s have too many items on the menu?

Marketplace:

McDonald’s is reportedly paring down its menu. That’s according to a recent Bloomberg story that cites email from McDonald’s to some franchisees.

McDonald’s menu now has 145 items, according to Bloomberg, citing menu researcher DataSsential in Los Angeles. That’s up from about 85 items in 2007. Offering more choices — especially more healthy and premium choices — attracts more customers, so the thinking in the fast-food industry goes, and McDonald’s competitors have been doing the same.

Read the whole story: Marketplace

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