The Wall Street Journal:
What is your time really worth?
It is a day-to-day trade-off. We are constantly confronted with opportunities to save time by paying more money, and vice versa. Should you send out your laundry? Take the faster, more expensive flight or train? Do additional freelancing or consulting work? Now, more than ever, with the creation of TaskRabbit and virtual concierge services, there are opportunities to outsource every task for a fee.
But putting a dollar value on your time requires more than dividing your pay by hours worked. It requires thinking deeply about the trade-offs you are willing to make. More researchers and entrepreneurs are looking at the value of time in new ways, yielding new tools and insights to help people make more thoughtful choices.
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