From: The Huffington Post

Conservatism and Product Purchase

The Huffington Post:

When you meet new people, there are a few things you can find out about them that seem to say a lot about them. The music people listen to, for example, seems to say a lot about their outlook on life. Political affiliation is another big dimension. In the US, knowing that someone is a Democrat or a Republication seems to tell you a lot about who they are.

Do people’s politics really say that much about who they are, though? Certainly, political affiliation is related to people’s beliefs about social issues and the role of government in people’s lives. But, does political affiliation predict other aspect of people’s behavior?

This question was addressed in a fascinating paper in the March, 2013 issue of Psychological Science by Romana Khan, Kanishka Misra, and Vishal Singh. These researchers explored the link between political conservatism and the purchase of ordinary products.

Read the whole story: The Huffington Post

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