Charitable Giving Could Harm A Company’s Image, Study Says

The Huffington Post:

Giving to charity may actually hurt a company’s reputation, a new study from the Yale School of Management has suggested.

Interested in how people view donors who make a profit while doing good, Yale professors George Newman and Daylian Cain presented a number of charitable scenarios to their research participants. Their findings, which have been published in Psychological Science, suggest that people are quick to dismiss those who benefit in any way while engaging in philanthropy.

“This work suggests that people may react very negatively to charitable initiatives that are perceived to be in some way ‘inauthentic,'” Newman explained in a press release.

Read the whole story: The Huffington Post

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